About us

Axle is the flagship offering from B&B Analytics, a strategic advisor, analytics boutique and financial technology provider delivering transparency, safety and sustainable performance to the wealth management and investment management industry.

Established on the principles of build & buy, Axle blends proprietary research and analytics capabilities of B&B Analytics with best-of-breed third-party risk analysis and investment controlling capabilities to deliver a comprehensive range of fully customizable and scalable solutions.


Team B&B Analytics is an enterprising group of experienced advisors, investment and risk professionals, technologists and analysts dedicated to the common goal of combining state-of-the-art technology with a deep understanding of unique business needs to deliver cutting-edge solutions in a rapidly changing wealth and investment management landscape.

Guido Buehler

Chairman & Founding Partner

Guido is an experienced solution partner to sophisticated clients, particularly specialized in providing holistic advice on total wealth. As an expert in corporate finance, risk and information technology, Guido was vital in influencing international capital market standards and utilities in the past decades. Among other mandates, he was the CEO & Founding Partner of B&B Wealth Solutions AG, a multi-family office acting as an independent advisor on total wealth. Prior to that, Guido served as a Board Member of UBS Investment Bank in London, was Chairman of the European Central Bank’s “OMG” in Frankfurt, and Non-Executive Board Member of DTCC/DerivServ, as well as member of the DTCC Compliance & Operational Risk Committee in New York. Guido graduated from the School of Business Administration & Economics in Zurich and is a Chartered European Financial Analyst. Guido attained Executive education at Harvard Business School in the US, INSEAD in France, and University of St.Gallen in Switzerland. Guido is a Swiss citizen.

Philipp Baretta

Founding Partner

Philipp is an expert in capital markets and investment delivery. Philipp was most recently Chairman and Founding Partner of B&B Wealth Solutions, a multi-family office based in Switzerland and served on the Board of Hérens Partners, a FINMA licensed asset manager. Prior to this Philipp held several senior positions at Citigroup and Credit Suisse. At Credit Suisse, he was a member of the Private Bank’s ‘Global Executive Committee’ and the management team of the Private Banking’s business area “Investment Services & Products”. At Citigroup, Philipp was the Private Bank’s Head of FX in New York and the European Head of Capital markets in Zurich. Philipp holds a MBA in “International Wealth Management” from the Tepper School of Business at Carnegie Mellon University in Pittsburgh and the University of Geneva. Philipp is a Swiss citizen.

Rohan Misra

Partner & CEO

Rohan is an investment and risk expert specialized in multi-asset class research and analytics, risk-driven investment processes, and investment technology. Prior to joining B&B Analytics, Rohan led a group of quantitative specialists in the private banking research division of Credit Suisse. Rohan started his career at Infosys where he worked on research assignments for a leading investment bank. Rohan graduated from the Indian Institute of Technology at Roorkee, India with a degree in Electronics and Communications Engineering and is also a CFA charter holder and a Certified Financial Risk Manager. Rohan is an Indian citizen.